about us
hello
"Digital business transformation is a holistic approach to changing the way an organization thinks, organizes, operates and behaves."
Team quote
ANTIMAQUE
VALUES
Openness and Transparency
Dare
Build with Passion and Impact
Openness and Integrity is root level. Information is open internally by default and sharing is a first principle.
Courage and resourcefulness to spark change – to make better our products, our people, our place.
Impact the customer, build with passion and urgency, get-things-done with excellence.
Enjoy the Ride
While we’re very serious about our work, we don’t take ourselves too seriously. Have fun and enjoy the ride!
Win as a team
We strive to put what’s right for the team first, we optimize for the team win and we are friends.
WE LOVE CLEVER THINGS
HOW WE work?
As a full-service company, we specialize in integrated performance-driven solutions, that boost and fine-tune your entire digital presence:
1
ABSORB
As every business is different, we don’t follow a single approach. This is why we begin with diving deep into your business and concentrate on your unique issues and how we can solve them. We define your business goals and objectives and connect them to a comprehensive media strategy. We utilize your existing processes, assets and tools to make the most out of your communication, and identify areas, which need attention, before we move on with the campaign planning. In this step, we analyze your data and measurement setup, evaluate your campaign performance, map out the journey of you customers with every touchpoint (including web, app and offline), check your sales processes and usually ask a lot of questions about your business.
2
RESEARCH
As a second step, we analyze your market and target audience. We cover everything from your competitors, market conditions and trends of how people percieve your brand. Additionally we identify which information sources your customers use before they buy – let it be events, groups, search engines, publications, content-hubs, global business sites, podcasts, video channels or TikTok influencers – we cover them all.
3
DESIGN & PLAN
Based on the information we collect, we create an end-to-end performance media strategy that describes the process of reaching our target. This involves targeting, channels, assets, creatives. messaging, measurement and everything else that is needed to make our campaign rock.
4
PIVOT & OPTIMIZE
This is where our professionals roll up their sleeves and start doing the thing they love the most: making sure that the plan is executed correctly and everything is running smoothly. We analyze how the audience responds to our message and creatives, generate data-driven hypotheses and forecasts about the performance, test the changes and feed our data streams to refine our strategy. And this is done continuously, without any interruptions or down-time.
5
EVALUATE
We always strive for excellence, but not everything can be perfect. Because of that, we need to step back periodically and evaluate what has been accomplished and what we have learned together. Evaluating results is the best way to find important learnings and takeaways, which can help you grow, and be better prepared for what comes next.